The World's Most Expensive Trademarks

Millward Brown Optimor has just released its Brandz Top 100 Most Powerful Brands survey. It is interesting to compare these recent rankings of 2007 trademarks with the 2006 list.

2007
1. Google $66.4 billion
2. GE $61.9 billion
3. Microsoft $54.9 billion
4. Coca-Cola $44.1 billion
5. China Mobile $41.2 billion
6. Marlboro/Altria $39.2 billion
7. Wal-Mart $36.9 billion
8. Citigroup $33.7 billion
9. IBM $33.6 billion
10.Toyota $33.4 billion


2006
1. Microsoft $62.0 billion
2. GE $55.8 billion
3. Coca-Cola $41.4 billion
4. China Mobile $39.1 billion
5. Marlboro $38.5 billion
6. Wal-Mart $37.5 billion
7. Google $37.4 billion
8. IBM $36.1 billion
9. Citibank $31.0 billion
10. Toyota $30.2 billion

Brett Trout

Brandz trademarks Google Microsoft Millward Brown