iPhone good - AT&T bad
Brett Trout
Iowa's First Law Blog - Since 2003
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As a copyright lawyer I am often the one to tell new clients “Even though you paid for your website that does not mean you own it.” Because these clients paid money for their website, they think they own things like:
Most clients think they are obtaining an “assignment” of these things when they write a check. They are shocked to learn that the people they paid to create these things actually still own them. Intellectual property laws are designed to protect the creator, to encourage the creator to create. If you hire someone to design a website for you, what you are actually purchasing is a “license” to use the design for the use intended by you and the designer.
What is the difference between a license and an assignment? With a license, you cannot usethe design for something beyond what you originally contemplated with the designer without paying additional money. With a license, you cannot sublicense the design, use it on another website or prevent the designer from licensing the exact same design to your competitor for a small fraction of what you paid.
Similar problems arise with software code, graphics, photos, terms of use policies and other content created by third parties. If you have your employees create these things as part of their job, your company the works are deemed to be “works for hire” and your company is the “author” of the works by law. You do not need an assignment, because the copyright originally vests in your company. Knowing this, seemingly knowledgeable intellectual property attorneys try to apply this theory to independent contractors by contract. The law, however, does not allow these types of website items created by independent contractors to be “works for hire” under the law.
If you want to own all of the rights in the copyright, you need to obtain a written contract, which includes and “assignment.” If you broach this subject with your website developer before you sign any contract, an assignment will often not increase the contract price. If you broach the subject after you have paid, however, the cost of an assignment may be tens of thousands of dollars.
For some items, like terms of use and privacy policies, you may not even need an assignment. You could of course pay an attorney to write a policy from scratch that he or she would never use again. Such “one-off” contracts however, would likely be ten times more expensive than having the attorney merely customize an existing policy they have in their files from which they might obtain some benefit from modifying again in the future. For most legal information on your website a license is typically much more economical than an assignment.
With regard to domain names, be sure that whomever you have register the domain name, that they register it under the name of your company rather than theirs. You might not notice the difference until the time you want to move your website to another host service and your web hosting service refuses to release the domain name they registered to themselves, rather than you.
For third party content, including pictures, graphics and charts you find on the web, it is best to avoid incorporating them into your website, even if you feel they are in the public domain or that the use is a “fair use.” Many companies have had to pay huge royalties for the use of material a third party posted online as public domain without the authorization of the true author.
One final note, keep an updated back-up of everything on your website. It is not worth a dispute with a designer or web hosting company shutting down your website during negotiations. Nothing ensures good
faith negotiations more than having your own copy of your website code.
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New professionals have at their fingertips the tools and ability to make networking better, faster, cheaper and more effective than their predecessors ever could have imagined. LAWpportunities offers you the strategies, insights and secrets of successful professionals, showing you how to fill the gap left by businesses unwilling to adapt.
Network with the speakers and other business professionals including nationally renowned online business entrepreneur KEVIN O’KEEFE of LexBlog.com. Learn the secrets of taking your business and your career to the next level. Topics include:
Speakers:
Kevin O’Keefe
Entrepreneur and blogger extraordinaire O’Keefe is the President and founder of LexBlog of Seattle, Washington, the leading provider of marketing blogs to lawyers and other professional service firms. Prior to forming LexBlog, O’Keefe founded PrairieLaw.com, an online law community for consumers and small business people, sold to LexisNexis in 2001 and now incorporated into lawyers.com. A trial lawyer for 17 years he successfully marketed his own firm in such a positive way that USA Today said, “If O’Keefe isn’t careful, he may wind up giving lawyers a good name.”Drew McLellan
Drew McLellan gets marketing and branding and he desperately wants you to get it too. Drew not only has survived 20 years in the advertising industry, he has thrived in it. A national branding expert, Drew is the Top Dog at McLellan Marketing Group in Des Moines. Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, University of Central Florida, SkiDoo and a wide array of others.Mike Sansone
Mike Sansone is changing how professionals talk with their clients and customers. No one has done more in Central Iowa to evangelize the positive impact blogs can have on your business. Do you wish to connect with clients and customers? Sansone has coached many of the top bloggers throughout the country in techniques and strategies to make connections at levels never seen before by business professionals. His business blog, ConverStations, is one of the most popular in the country with over 900 different links to his blog.
Adam Steen
Networking is a key for every successful professional. A growth capitalist with Transition Capital Management in West Des Moines, Adam teaches professionals how to connect with others on many different levels. He helps small to medium sized companies gain access to key relationships and resources in order to grow and gain value. Adam’s speed networking events in Central Iowa have been a huge success.Jim Goodman
Jim Goodman is the CEO of Customer Ease and Emerging Growth Group in Des Moines. He is a frequent speaker on business topics and is the host of the Iowa Business Hour. Jim’s program emphasizes the 4 M’s of creating a successful business venture – Money, Management, Marketing and Model. Jim will show professionals how to network with others to achieve success by helping their clients succeed.Shirley Poertner
But how often have you - or someone you know - talked all around an issue in a meeting rather than bringing up and discussing "the elephant in the room." The elephant is implicit and considered undiscussable. President of Poertner Consulting Group, Shirley has over 20 years of experience working in private, public and not-for-profit sectors. She is a master trainer of award-winning training programs Crucial Conversations and Crucial Confrontations. She will help us learn how to deal with “the elephant in the room.”Tre Critelli
Both an English barrister an accomplished United States trial lawyer, Tre takes networking beyond artificial boundaries. Choosing the right mix of professional networking, social networking, blogging, technology and real world connections is what Networking 2.0 is all about. Tre will help you take your career from being the small fish in one big pond to being the big fish in lots and lots of of small ponds.Victoria Herring
Bigger isn't always better. Victoria Herring is a successful sole practitioner who practices in the areas of civil rights and discrimination law in Des Moines. She is a believer in cutting-edge technology including the latest Apple technology, Web-based communication and online research. She will lend her expertise in how professionals can start their businesses on a shoe-string and use technology to gain an advantage over the slower moving “big boys.”Timothy Johnson
Office-politics is a fact of life. Timothy Johnson is an energetic and accomplished speaker, sharing his message on how to manage office-politics. Timothy is the Chief Accomplishment Officers of Carpe Factum and the author of two business management books including his latest, GUST – The “Tale” Wind of Office Politics. He is a contributing writer on Office-Politics and an adjunct professor in the MBA program at Drake University.
Mitch Matthews
Life / Work balance is elusive for all business professionals. One of Mitch’s colleagues said, “When you meet Mitch the first time, you’ll get him instantly. You won’t exactly know why, but you’ll want to know what he had for breakfast: you’ll want whatever he’s got!” Mitch coaches business executives through his business, A Kick in the Pants. He focuses on life / work balance, goal attainment and career decisions. He also founded a new series of games called “Q” to bring people together for networking and fun.
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c/o Law Offices of Brett J. Trout, P.C.
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